The power of Consistency in Sales

The power of Consistency in Sales

There is lots of advice out there about how to be better at selling, but one of the most powerful ways comes through simple consistency. Simon Sinek talks about it a lotRobert Cialdini talks about it a lotIt is so powerful and yet, sometimes we get caught up in the...
What is the difference between cost and price?

What is the difference between cost and price?

Do you know the difference between cost and price?They might sound like the same, but if you are in front of a customer (or prospect) and they give you the price objection, you need to be able to tell the difference.PriceThis is the actual figure in pounds (or your...
Why does sales training fail?

Why does sales training fail?

Do you know why sales training fails?Well actually, it’s the same reasons that any training fails.The delegates turn up, they do the course, they love it (well, they love my courses 😉!) and leave full of enthusiasm and positivity.Then what?Often a big fat...
How good is your Value Proposition?

How good is your Value Proposition?

How good is your Value Proposition?Now at this point, you will probably respond in one of three ways:1. My Value Proposition is great!2. I keep meaning to work on it3. What is a Value Proposition?So, for those of you who fall into categories of 2 and 3, here are some...
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