by Janet | Feb 23, 2021 | entrepreneurs, marketing, sales tips, sales training, Training
Have you heard that phrase before – “Don’t sell the sausage, sell the sizzle”? If you think about it, a sausage is just sliced up dead pig. Not very appealing is it? But when you start to think about the smell, the taste and the look of a...
by Janet | Feb 22, 2021 | entrepreneurs, Food for thought, marketing, Training
Why am I more important than I was a month ago? Because clearly I am! And, before you start to mutter under your breath about me having over-inflated ideas of my own value, a lot of it is to do with perception. OK, so let’s have a look at this curious statement;...
by Janet | Feb 21, 2021 | entrepreneurs, sales tips, sales training
Why the best way to sell is …er…not to sell Time and time again when I am running my training courses, particularly those that focus on basic sales techniques, delegates express their worry that they don’t want to be pushy or too...
by Janet | Feb 21, 2021 | customers, marketing, sales training, Training
So why was one my worst training really one of my best? Well, if you’ve ever experienced issues trying achieve something, I bet you can relate to this! As a sales trainer, I am used to delivering training in a variety of different venues and I am also used to...
by Janet | Feb 17, 2021 | entrepreneurs, marketing, sales tips, Training
Why you will get gobbled up by the big fishes if you don’t nail your USP USP stands for Unique Selling Point. USPs are the benefits or features that set your product or service apart from similar things which are offered by your competitors. Of course, if you...
