A tale of how to NOT engage with your ideal client

A tale of how to NOT engage with your ideal client

This is the story of how not to engage with your ideal client.(it’s real, so I have changed the names to protect the innocent)Tony had a very specific customer profile for his services. His ideal customer was high level, high profile and notoriously hard to gain...
What is bad Outreach and what can you do about it?

What is bad Outreach and what can you do about it?

Unfortunately bad outreach on platforms like LinkedIn is getting more common, so what can you do about it? Well one of the first things is to make sure your team aren’t doing it! It would be easy, to just criticise people who pitch slap you on LinkedIn, so in an...
Is sales training a cost or an investment?

Is sales training a cost or an investment?

What do you think, is sales training a cost to your business or an investment? Well, if you think sales training is expensive, wait until you see what it costs you to not invest in it.I was delivering training last week to some newly recruited salespeople. The company...
Increase your sales by using Magic words

Increase your sales by using Magic words

Have you ever noticed that some people get an almost ‘magic’ response, just by using certain words? Words which NLP practitioners variously refer to as ‘power words’ or ‘magic words’ can be used to elicit certain emotions and responses that may help...
The power of Consistency in Sales

The power of Consistency in Sales

There is lots of advice out there about how to be better at selling, but one of the most powerful ways comes through simple consistency. Simon Sinek talks about it a lotRobert Cialdini talks about it a lotIt is so powerful and yet, sometimes we get caught up in the...
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