Small Business, Claim your Competitive Advantage
Yesterday, we looked at some reasons why it can be good to be small. As a small business, you:
Have More Flexibility
Have Better Relationships with Customers
Get a Personal connection to the Customer
Have The Community Edge
Today we will look at some more reasons, starting with:
Present a more compelling message
Large companies have so many people involved that it can be really difficult to create a strong message (for example a marketing campaign or new product). With multiple contributors, no one person knows the entire message and it can be difficult to get a consensus. Add to that various layers of management approval and a message will easily get diluted.
However, as a small business you have very few people involved and can create a strong compelling message quickly and then get it out into the wider world.
Better, faster processes with less red tape
Large companies certainly have lots of processes. However, they also have lots of individuals who may or may not follow them. Think about it, for a proposal, there may be different teams involved, reporting to different supervisors, with different (and possibly conflicting) objectives. It can be both challenging and time consuming to get everyone to agree. The chances are, that with larger organisations there will also be an element of office politics involved too. The different individuals or departments may all be following a different process, so a new one has to be introduced to ensure consistency for each new project and then everyone has to agree to follow it. If this is repeated again and again, then confusion will be the constant. Understandably people can then be reluctant to learn new processes so frequently and actually the whole thing becomes more chaotic. Read More