How good are you at Managing your customer records?
I admit I love a good sales database. At Tadpole, it was one of the first things I made sure I had, because in order to grow my customer base and so sell my services, I needed some prospective customers and I needed them fast.
So how good are you at keeping records? Have a look and see where you fall on this scale:
- I have a formal CRM system
- I have a proper indexed filing system (i.e. postcards)
- Pile of business cards
- It’s all on my phone
- Scraps of paper
- It’s all in my head
- Errr….what records?
Now, you will be relieved to know that I am not going to spout off about how a pile of business cards is no good, or that in this Read More