When I started in sales, it was modern (for the time) – I had a pager, took orders on paper, had to use a pay phone to call the office, received faxed orders and drove my fully expensed company car into London just to park it and walk almost everywhere. Being a...
What’s this about SWOT-ing enough? That’s not bad grammar by the way – the eagle-eyed amongst you will realise I am referring to that wonderful tool, The SWOT Analysis. When I am working one to one with a client to improve their sales performance, I like to take...
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