by Janet Efere | May 14, 2015 | entrepreneurs, marketing, sales training
Small businesses, claim your competitive advantage!As a small business, you are probably very aware of your larger competitors and it can be very easy to be intimidated by them. The trick is not to fall into the trap of trying to match them. If you go head to head...
by Janet Efere | Apr 8, 2015 | customers, sales training
I’m a Salesperson – give me a cuddle please! I don’t know what you think about people who sell for a living. Perhaps you think we are all pushy, gobby, dishonest, manipulative charlatans. I hope you don’t, but from comments I sometimes hear a...
by Janet Efere | Apr 4, 2015 | customers, entrepreneurs, marketing, negotiation, sales tips, Training
Why you should stop discounting and charge more When you looked at that heading, did you think ‘no chance!’ Or perhaps you shouted at me; ‘what does she know?’ Certainly, if you are anything like most people in business, you might have some...