by Janet | May 12, 2023 | sales training
It used to be the case that you could just make a phone call to a buyer, tell them about your new ‘thing’ and get an appointment. OK, I make that sound like it would work every time – it didn’t – but it worked enough times to make it...
by Janet | Feb 23, 2021 | entrepreneurs, marketing, sales tips, sales training, Training
Have you heard that phrase before – “Don’t sell the sausage, sell the sizzle”? If you think about it, a sausage is just sliced up dead pig. Not very appealing is it? But when you start to think about the smell, the taste and the look of a...
by Janet | Feb 17, 2021 | entrepreneurs, marketing, sales tips, Training
Why you will get gobbled up by the big fishes if you don’t nail your USP USP stands for Unique Selling Point. USPs are the benefits or features that set your product or service apart from similar things which are offered by your competitors. Of course, if you...
by Janet | Feb 5, 2021 | sales tips, Training
Don’t ask me to marry you on our first date! The trouble is, many people in sales do exactly that. They charge in, take everything too quickly and then try to close the deal before the other person is ready. So what should they do instead? Well really,...
by Janet | Feb 4, 2021 | customers, entrepreneurs, sales tips, Training
When is a Sale Not a Sale? Many people who are new to sales experience the frustration of thinking they have made a sale, but then, when it comes to the delivery of the product or service, confirmation in writing, or payment of a deposit, the customer does not seem to...
