Moving from Vendor to trusted adviser

Moving from Vendor to trusted adviser

How can you transition yourself in your customer’s mind from being just a vendor to being a trusted adviser? It matters because a vendor won’t get repeat business but a trusted adviser might be the first person the buyer approaches to ask their advice...
UK selling Vs US selling

UK selling Vs US selling

Who do you think is better at selling, the Yanks or the Brits? Now, I don’t want to start a fight (truly!), but there are some differences between how we approach things aren’t there? [Disclaimer, I cut my sales teeth at Xerox, so I was influenced by some...
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