by Janet | Jan 1, 2021 | sales tips, sales training, Training
How to sell the unfamiliar. Research shows that customers are unlikely to choose an unfamiliar brand over one they know and recognise – even if there are clear or obvious shortcomings with the known brand. That can even extend to using a dangerous brand. In a...
by Janet Efere | Jan 16, 2016 | customers, sales tips, Training
Why you need to understand procurement professionals better. Have you ever really sat down and thought about some of the pressures your customers are facing, particularly if a key part of their job involves the procurement function? Come to that, do you treat them...
by Janet Efere | Nov 21, 2015 | entrepreneurs, sales tips, sales training
Are you talking yourself out of a sale?Michael ran a design business and believed passionately in what he did. He was versatile and so had a good base of potential clients. However, because he was foremost an artist, he struggled with the business transaction side of...
by Janet Efere | Jul 10, 2015 | customers, sales tips, sales training
The Parable of The Young Salesman I recently saw this terrific Oasis advertisement and it reminded me of the following Parable: A young Salesperson was disappointed. He had lost an important sale. In discussing the matter with the Sales Manager, the young man...
