Small businesses, claim your competitive advantage!
As a small business, you are probably very aware of your larger competitors and it can be very easy to be intimidated by them. The trick is not to fall into the trap of trying to match them. If you go head to head with them, the chances are that they will win, so you need to be smart. Much like the Bible story of David and Goliath, as long as you match your strengths to their weaknesses, then you can consistently beat them
There are a variety of factors that can be used to your advantage when competing for business. As someone who delivers sales training in London, I come across this a lot. Although many of these are generalisations, you will see that being smaller can often be a positive thing in the business world. This is why you can achieve real competitive advantage against these ‘so-called’ Goliaths
Without a complex set of processes to follow, the chances are that your small business can respond much faster than a large company and literally make changes at a moments notice. For example, if you want to introduce an improvement or addition to what you offer, you can do it straight away. A large company may have many levels of authority and approval to go through, meaning that it can take them days, weeks or even months to make a decision and implement it.
Your small business is fast, nimble and able to make things happen. You are a bit like a speed boat, whereas they are like an ocean liner! Make it work for you. Read More