How to massively improve your sales conversions
This is such an easy thing to do, but so few people do it. What am I talking about? Following up.
‘80% of sales require 5 follow up calls after the meeting. 44% of salespeople give up after 1 call.’ Source: The Marketing Donut
These are professionals – people who are paid to sell. Not very impressive is it? However, you can use this information to help you. Obviously this is an average figure, so that means some sales will need less than 5 calls and some will need more, but at least you know what is required. As a sales trainer, this is one of the most common issues I have to deal with in the classroom, so here are some practical things you can do to help you follow up better.
1. Be aware. Now you know you might have to do a lot of calls, get your head round it and just see it as part of the journey to your sale. That means you need to accept the unanswered calls, the Read More