Are you using the power of Case Studies in your business?
Small businesses are always looking for ways to increase their reach and compete with the big boys. With that in mind, have you really explored the benefits of using case studies to promote your business?
The Content Marketing Institute has found that B2B marketers are spending roughly 26% of their total budgets on content marketing. This is expected to increase to nearly 60% in the next 12 months.
In a 2012 CMI study, B2B content marketers reported a 70% effectiveness rate for case studies in their campaigns (they work!)
So why should you be using case studies? Read More