Have you heard that phrase before – “Don’t sell the sausage, sell the sizzle”? If you think about it, a sausage is just sliced up dead pig. Not very appealing is it? But when you start to think about the smell, the taste and the look of a...
Are you giving a great buying experience? When I run one of my sales training courses, I usually do a bit with the class at the beginning about ‘what makes a good sale’. I ask delegates to think about a time when they had an outstanding buying experience...
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