Do you Prep for Meetings?

Janet Efere typing on her laptop

So you got the meeting….. now what?

Do you turn up and hope for the best, or do you prep?

Yesterday I was invited to a meeting with a potential new client regarding sales training and, as usual, I did some research first.

There is a lot out there if you look:

? Companies House (I checked their financials and their directors)
? LinkedIn (of course …. we’ll come to that in a minute)
? Their website
? From that I could see they were recruiting, so I checked out the sales roles they advertised
? Twitter – lots of company posts
? Now, back to LinkedIn – I discovered hundreds of employees, searched by job role and then had a look at some of their profiles to see how they presented themselves and how active they were on LinkedIn
? I also had a look at the people who were going to be in the meeting

I found out a ton of stuff.

Some wasn’t that relevant, but loads was – it helped me understand about the size of the company, the culture, I could quickly see some of their issues as well as what they were good at.

It made the meeting more focussed, more relevant and personalised.

They liked that I took the trouble.

I wouldn’t do it any other way.

You see, I think it’s about respect, but it is also about positioning yourself as being better than the competition (I haven’t got the faintest idea who I am up against, but I can only be the best version of me).

And that’s how I like to work.

So, back to my question, do you prep before a meeting?

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