Sales Training for Busy People (Basic Skills)
Who you are
You might not like the thought of selling. It might be worse than that – it terrifies you. Yet you have to do it because you either have your own business (and you have to bring in money) or you have changed role and need to sell.
Perhaps you have never sold before, or perhaps you have tried but you weren’t very good. Maybe your confidence has taken a bit of a bashing.
You might find that your customers always go for the cheapest options, not the high value, more profitable packages, but you don’t know how to change that.
What your issues tend to be
The first one is fear. What are you supposed to say to potential customers? How are you supposed to say it? Will people think you are one of those horrible pushy salesy types, who get their foot in the door and won’t stop? Your experience of selling is pretty much limited to receiving those irritating cold calls, the ones where they do the ‘hard sell’ on you and say anything they can think of to get you to buy. You don’t want to be like that.
Your second issue is revenue – you MUST get money in (it might be into your business, or it might be because now you have a sales target to meet). This means pressure. Lots of pressure, because if you don’t perform there will be consequences – either to you personally or to the business. What if the business has to close because you were not able to sell enough?
Then the third big one is simply knowing what process to follow. What do you say to people? In what order? How do you know when to close? (come to that, how DO you close?). What if people say you are too expensive, not good enough or they just don’t want to talk to you? How many sales have you already lost because you don’t know what process to follow?
Then there is time. You know you need to overcome these issues, but the longer you wait, the more opportunities you will miss. Every day you don’t make enough sales is adding to the pressure and the stress.
What you need Right Now
You need a simple sales structure to follow. It must enable you to close deals without you turning into a pushy sales person. You must be able to sell in a style that suits your personality and that means genuinely helping your customers. You are desperate to get this right, because your product (or service) is brilliant and you want people to buy it. You want to lose the constant nagging fear and worry. You want to learn this in a safe environment where everyone understands and you won’t feel silly.
You want a short course. That will mean you can apply what you have learned immediately, without spending too long away from the office.
This course covers all the basic selling skills you need to be successful and sell more, without being pushy or ‘salesy’, including:
- Why selling can be intimidating and what you can do about it
- Principles of Good and Bad Selling
- Get inside your customers’ mind (what do they really want?)
- The classic sales process (including overcoming objections and closing)
- Effective questioning and listening
- Appointment setting
- Organising yourself for sales success
The reality is that we all need to sell – whether you have your own company, you are trying to get a job or a promotion or you need to put forward a proposal. You probably already know that the best person, proposal or product doesn’t always get chosen – rather it is the one with the most persuasive case that is successful. You need this course if any of these apply to you:
Dates and Prices
This is a one day workshop and runs from 9.30am – 4.30pm
Tuesday 7th November 2017: Book Here
Comments from previous students
Click here to see what people say about the training – note, the course was called “I’m not A Salesperson” when Uzo did it (Uzo Ijewere)