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success A to in sales

How to get YOUR sales from ‘A to B’

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How to get your sales from A to B

 

Would you like to earn more money?

If the answer is ‘yes’, I have another question – would you like to do it easily and authentically?

 

Assuming you probably said ‘yes’ to that as well, why isn’t everyone sloshing around in too much money? After all, we all seem to want it.

 

It is probably something to do with the gap between where you are now (A), where you want to be (B) and, most importantly, what to do to BRIDGE that gap.

 

So where are you now?

  1. Maybe you are stuck in a discounting trap and you are not charging what you are worth

  2. Perhaps you are in a cycle of ‘feast and famine’ because your sales fluctuate

  3. Potentially you are always worried about money

  4. Possibly you see competitors doing better than you, even though your product or service is better than theirs

So where do you want to be instead?

  1. Imagine an endless stream of clients who pay a fair price for what you do

  2. Here you can be working normal hours and spending time with your loved ones and the people who matter

  3. What if you are making a difference to people’s lives instead of treating everyone like a cash machine

  4. Picture being able to have enough money to outsource all the jobs you hate while you so all the things you love

And what is the magic ingredient that can achieve all this? Well, it is sales and selling.

 

It’s important to focus on this because

  1. Every business needs sales to survive – if you’re not earning money, it’s not a business, it’s a hobby

  2. Instead of throwing extra money at marketing, you can easily make a ton of sales just by getting better at converting your existing leads or selling more to existing customers

  3. The chances are that you’ve never been taught how to sell, yet there are simple tools and techniques that any business owner can use

  4. You may be able to raise your prices and people will still buy from you, so you will earn more from the same effort

Now is the time to focus on this because….

  1. 4 out of 10 small businesses fail in the first 5 years. That means that nearly half of you reading this might not be here in 5 years time and I don’t want that to happen to you.

  2. The main reason businesses fail is cash flow – and that means sales

  3. It’s noisy out there – social media is bombarding us with messages and adverts from your competitors. You need to make sure you stand out

  4. Lots of small business owners pay their staff and their suppliers before themselves

  5. Once you have lost a day of selling, you will never get that day back – so you will never make up the money you didn’t earn.

So do you want to learn more about how to sell?

You should. Let’s chat:

 

Janet Efere is an award-winning sales trainer and coach based in North London

frustration from no sale

When is a Sale not a Sale?

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When is a Sale Not a Sale?

Many people who are new to sales experience the frustration of thinking they have made a sale, but then, when it comes to the delivery of the product or service, confirmation in writing, or payment of a deposit, the customer does not seem to be able to finalise things and get going.

 

It can be difficult to work out what has happened and it can feel awkward re-approaching the customer to say the equivalent of “what is happening then?”.

 

Tips

  • Have a formal process in place, which might include a contract

  • When a sale has been agreed and the delivery of the product or service is not immediate, it is normal to put everything in writing and then both parties know exactly what to expect

  • Has the customer said ‘yes’? Make sure that when you close, you have not misinterpreted what they said. For example, they might mean ‘yes, but not for 6 months’ which makes a considerable difference.

  • If a deposit is needed and they haven’t paid the deposit, then do not start work until they have!

  • If they said ‘yes’ and then you can’t get hold of them, they may have reconsidered going ahead.

Read More

yes or no Woking school child

How a split second decision as an 8 year old changed my life

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How a split second decision as an 8 year old changed my life

About this time of year, 43 years ago, I was sitting in my classroom at Goldsworth Middle School in Woking. The teacher was asking us to audition for parts in the Christmas carol service. The format was simple: come up to the front of the class and read a passage. Then the class would vote for whoever they thought did the best reading. The winner would take part in the carol service as the representative of our class.

Many hands went up to volunteer, all of them belonging to boys. Read More

Annoying sales issues

7 Things that we all hate about selling

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7 things that we all hate about selling

1. Cancelled meetings – especially when they ‘forget’ to tell you and you’ve physically travelled to the venue before you find out. Also annoying when you have done tons of preparation and they no longer want to see you.

2. Being stereotyped as a pushy charlatan – this image persists, yet nearly every salesperson I know is a thoroughly decent (normal) human being. In fact, the people who are best at sales are usually highly focused on helping clients. They are some of the kindest and most empathetic people out there, but everyone else thinks salespeople are a cross between Attila the Hun and Gordon Gekko.

3. Being nice to people who you don’t like, but who have the power to approve the sale. You get to deal with all sorts in sales and so by the law of averages, you are going to come across a few you don’t like. However, if their money is good and they are a good fit, you must still deal with them and try and make it look like a pleasure.

4. Shaking on it then they change their mind. You do the work, you agree terms, everyone is happy so you shake hands (or get verbal agreement, or whatever your standard is for the thing you do). Then, you get that call (and often they just leave a message) saying they no longer want to go ahead or they have changed their mind. Can you get back to them to talk about it? Of course not. The draw bridge has gone up. Leading me on to ….

5. Not returning calls. When they are interested or want your help or advice, clients will talk to you. In fact, they may call you at all sorts of strange times. However, when they have other things on their mind, or when you just need a bit of feedback to move the sale forward, what happens? Yup – suddenly it’s impossible to get through. Messages go unanswered, colleagues can’t say when your contact will be available and you hit a brick wall. You know what’s coming next don’t you?

6. Answer machines – I prefer speaking to actual people. I suppose we all do – but now everyone has an answer machine, somewhere between 50% and 85% of calls go straight to voicemail. Do you ring once, twice, 5 times, 10 times? And at what point do you turn into a Stalker? And then there are the messages left on your own phone that you miss, then 3 days later you just decide to check, only to discover that something urgent needed to be dealt with yesterday.

7. Asking for a discount. I blame car boot sales for this. It’s acceptable to ask for a discount when someone is selling their leftover and unwanted things from their home, but actually it’s not OK to ask for a discount when you are discussing a high quality, well crafted, bespoke product or service that is probably priced fairly for the market place. Yet still prospects do this. Even if, as the person selling, you have done everything right; showed the value of what you offer and demonstrated how many of the prospects needs and objectives you solve, you can pretty much guarantee that, before you get the sale, you will be asked if you can drop the price.

So, if you’ve been in sales for more than 5 minutes, I’m sure you recognise a lot of these. Fortunately, nothing comes even close to that feeling you get when you smash that target!

Happy selling!

 

Janet Efere is an award-winning sales trainer based in Enfield, North London

Small Business Sales Dilemmas

Why I am much more important than I was a month ago

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Why am I more important than I was a month ago? Because clearly I am! And, before you start to mutter under your breath about me having over-inflated ideas of my own value, a lot of it is to do with perception.

OK, so let’s have a look at this curious statement; in many ways, I am no different from the Janet who existed one month ago. Of course I have roughly a month’s more life experience (I’m a month older though, so maybe that’s not so good). I have achieved some good things in the last 4 weeks and I hope I’ve spread a little happiness among my friends and some prosperity among my clients, but so far, so normal. Read More

Historical lady saying no

Have you ever talked yourself out of a sale?

By | customers, entrepreneurs, marketing, negotiation, sales tips, Training | No Comments

Have you ever talked yourself out of a sale

(and what should you have done differently?)

It is important to understand when to talk and when to stop. When we are being sold ‘to’ none of us likes to be with someone who talks constantly; it is irritating and it can make us feel resentful because it is taking up our time. This is especially true if we have already made our mind up to buy.

When you are the one doing the selling, you should also be aware that not every customer needs to know everything about your product or service – all they really need to know is whether it will solve their problem or meet their objective and how. Anything else is just clutter and can put the sale at risk. Read More

sales training - don't say you are the best

Don’t tell customers you are ‘The Best’

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Why I’m not going to tell you I’m the best

Today I got pitched at by an over-enthusiastic insurance sales person. Although I’m not in the market for insurance, the salesperson in me loves to listen to other people’s sales calls because, well, they are fascinating! Anyway, this chap did his pitch and I said I wasn’t interested (so far so normal) and then he asked me ‘Why?’ Now that’s a great sales question – even it he wasn’t doing it in quite the right place. Anyway, I replied that I was happy with my current provider. He then did someone wrong – he proceeded to tell me that his Read More

sales training USP

Why you will get gobbled up by the big fishes if you don’t nail your USP

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Why you will get gobbled up by the big fishes if you don’t nail your USP

USP stands for Unique Selling Point. USPs are the benefits or features that set your product or service apart from similar things which are offered by your competitors. Of course, if you are lucky enough to have something which is completely new or unique then knowing your USPs becomes less critical (although that opens up a whole different range of problems, which I am not going to tackle here!), but most of us are not that fortunate. Examples of USPs could be:

  • Ethically sourced
  • Quality of ingredients/components
  • Easy payments
  • Smaller versions available
  • Extra functions
  • Better after sales service
  • Good location
  • Free delivery
  • You (especially if you are a sole trader, as you are the ‘face’ of your business)
  • Extensive experience in the sector
  • Highly trained staff
  • No quibble money back guarantee

You will also notice that your USPs might change from time to time. It is really important to keep up to date with what your competitors are doing, because the chances are they will be watching you and might adopt some of your best USPs, (in which case they are no longer unique!) or it may be that you come up with something else new and better that you should tell customers about.

If your product or service is something that has wide appeal to many people, this might, on the face of it seem ideal. However, in reality, this can actually make it more difficult to sell it because it can be very expensive to try and market to lots of people. You will also be competing against huge brands with enormous marketing budgets in what is known as The Mass Market. These are the big fishes I was talking about and, yes, they absolutely will gobble you up if you cannot differentiate your product or service from them.

Instead, a lot of smaller businesses have more success with identifying a particular niche into which they can focus their efforts. A niche is a small segment of customers, for example a clothes store selling to petite women or a food store focussing on vegan food. By identifying this niche and then focussing your marketing money and effort into it, you will be become a specialist and people who need that particular thing will seek you out. But even within your niche, there will be competitors, so you still need to know your USPs. This is something I cover in detail on my course “I’m not a Salesperson”

For example, I know that some of the USPs of Tadpole Training include:

  • Award-winning trainer (me)
  • Teaches sales in a non-pushy and non-salesy way
  • Has extensive practical experience of running a growing a business
  • Can create bespoke training courses to fit your requirements request more information

If you have never sat down and thought about your USPs before, take 5 minutes to work them out now. Make sure you include them in your marketing materials and remember them when you are talking to customers, because you never know when that particular USP will make the difference that leads to a new sale. Best of luck!

If you want more training on USPs or any general sales skills, get more information here

If you just want some simple sales tips right now, download Janet’s 8 Proven Sales Tips

 

Are you keeping it REAL?

By | customers, entrepreneurs, Gallery, Training, Uncategorized | 6 Comments

Are you keeping it real?

Today I read a post on Facebook asking people to list one thing that they were really proud to have achieved in 2016. There were some super replies – things like:

I got married

I made a profit in my first year of business

I donated a big chunk of money to charity

I moved house

Now if it had been the end of 2015 I would have been very proud to have posted that I had won a competition (Enterprise Enfield Start up Business of the Year 2015). But that was last year. What had I achieved in 2016 that was so amazing?

To begin with, I really struggled – I wanted to post some outstanding achievement. I came up with lots of smaller achievements, but nothing that really rocked. Nothing I wanted to shout about. Yes, everything was supporting my overall plan, but I wanted to show that I too had done something exceptional.

Then, whilst disentangling my children from a fight (it is the Christmas holidays after all!) I realised that I had actually achieved something truly noteworthy. For the last 4 years I have been raising my two children by myself with precious little support from their absent father. I had kept them alive, fed, housed, educated, entertained and loved them, hopefully training them about how to be decent human beings and giving them the best childhood I can, whilst setting up and running a business. What could be more real (and more important) than that?

So my amazing achievement is not going to win me an award, make the newspapers or get me into The Times Rich List, but it is the most real thing I could possibly do and you know what? I am proud of myself.

Have a wonderful 2017 everyone – and if the going gets tough, just remind yourself to keep it real. I shall.

Janet is based in Enfield, north London and trains small businesses and entrepreneurs how to sell more. 

If you enjoyed this article and you would like to receive a free download: Janet’s 8 Proven Sales Tips, please click on this link nowClick Here for 8 Proven Sales Tips

If you or your team is looking to grow your sales, let’s chat. Whether or not we decide to work together, I am confident I can offer you some strategies that will help you grow your sales in no time. Here is a link to my email. Drop me a line and let’s see what we can do:  Send a message

Start 2017 with a huge bang! I am running a workshop on planning for Sales Success in 2017. Early bird discounts if you book now! Click here for more information: Plan for Sales Success in 2017